Hiyero®

Enhance photos, save time in the shooting process and speed up the perfect shot with mirror technology.

Industry

E-commerce

Revenue

$50,000 (2022)

Company size

Problem

Users who are subscribed or have numerous bills to manage, find it difficult to pay and manage their bills, guessing when pays are due or missing it completely.

Solution

I helped create a new experience that is responsive on all devices that offers users the capability to pay and manage their bills all in one simple platform.

10%

Increase in user retention

55%

Increase in time spent on website

Stack

Process

Discovery

Ideation

Design Process

User Testing

Discovery

User Research

We have conducted an online survey in order to better understand users and obtain greater knowledge of their frustrations, needs, social background, and habits when it comes to taking professional photographs or modeling.

Quantitative Research

How old are you?
How much money do you spend on photo equipment?
How often do you photograph?
How much do you charge per session?
What is your most common event?
How many equipment pieces do you usually carry around?
How much time do you spend taking photos?
How much time do you spend editing photos?

How old are you?
How much money do you spend on photo equipment?
How often do you photograph?
How much do you charge per session?
What is your most common event?
How many equipment pieces do you usually carry around?
How much time do you spend taking photos?
How much time do you spend editing photos?

Qualitative research

What gear do you use?
What made you choose a certain brand or gadget?
What would you improve about your job / hobby?
What do you find challenging when collaborating with a model / photographer?
Describe your ideal photo session.
What makes you feel comfortable during a photography session?
How do you achieve sharp focus?
What makes you choose a photograph?
What makes you not consider a photograph?
Besides the model, what other people are involved in the photography session and post editing process?

What gear do you use?
What made you choose a certain brand or gadget?
What would you improve about your job / hobby?
What do you find challenging when collaborating with a model / photographer?
Describe your ideal photo session.
What makes you feel comfortable during a photography session?
How do you achieve sharp focus?
What makes you choose a photograph?
What makes you not consider a photograph?
Besides the model, what other people are involved in the photography session and post editing process?

Ideation

Persona

Name

John

Age

35 years old

Job

Photographer

Location

USA

Personality

Introvert

Extrovert

Intuitive

Observant

Passive

Active

Bio

John has been a professional photographer for 5 years, with focus on event and fashion photography. Passionate, always looking for unique locations that match the clients personality. Seeks to achieve the perfect shot and maintain a friendly yet professional relationship with clients. Often travels for work carrying most of equipment as well as editing tools and devices.

“A portrait is made on either side of the camera”

Goals & Needs

Having the ability to play around with the ambient light.
Having to carry around as less equipment as possible.
The model is connecting with the photographer, is cooperative.
The model feels comfortable being photograph and is able to pose with minimum extra instructions.
The model or client is satisfied with the end result.

Having the ability to play around with the ambient light.
Having to carry around as less equipment as possible.
The model is connecting with the photographer, is cooperative.
The model feels comfortable being photograph and is able to pose with minimum extra instructions.
The model or client is satisfied with the end result.

Frustrations

Expensive and heavy gear that needs to be taken care of and carefully caried around.
Long distances between location of each event or session.
Time consuming and energy draining editing due to lens flare, color aberations or other.
Models that are difficult to work it.
Bad lighting that needs reflectors and post session editing.
Cannot rely on what you are going to find when arriving at a location.

Expensive and heavy gear that needs to be taken care of and carefully caried around.
Long distances between location of each event or session.
Time consuming and energy draining editing due to lens flare, color aberations or other.
Models that are difficult to work it.
Bad lighting that needs reflectors and post session editing.
Cannot rely on what you are going to find when arriving at a location.

Name

Jane

Age

Job

Photographer

Location

USA

Personality

Introvert

Extrovert

Intuitive

Observant

Passive

Active

Bio

Jane is a college student but also a fashion influencer and vlogger. Spends most of time searching for aesthetic outfits and travel locations that match with them, in which she can be photographed or shoot a vlog. Often by herself, will walk around searching for the perfect location that provides good lighting and little to no people walking around.

“I want to stand out by setting my own fashion statement”

Goals & Needs

Blurry background since she tries her best to avoid posting videos or photographs of other people without their consent.
Location that is inviting, relaxing and quiet.
Wishes to be efficient, take a set of good photographs that don’t need much editing.
Perfect hair, makeup and outfit to ensure that the session will be a success.

Blurry background since she tries her best to avoid posting videos or photographs of other people without their consent.
Location that is inviting, relaxing and quiet.
Wishes to be efficient, take a set of good photographs that don’t need much editing.
Perfect hair, makeup and outfit to ensure that the session will be a success.

Frustrations

Videos seem cold and impersonal whenever she is talking while looking away from the lens.l
When something doesn’t go as planned and has to reshoot the video or photograph.
If a friend is taking her photograph, she has to check each pose.
Not very familiar with the camera settings, often experiments until she gets the settings right.

Videos seem cold and impersonal whenever she is talking while looking away from the lens.l
When something doesn’t go as planned and has to reshoot the video or photograph.
If a friend is taking her photograph, she has to check each pose.
Not very familiar with the camera settings, often experiments until she gets the settings right.

Design Process

Wireframe

Colors

CMYK

RGB

HEX

C100 M100 Y100 K100

R000 G000 B000

#000000

100%

80%

60%

40%

20%

CMYK

RGB

HEX

C100 M75 Y44 K45

R3 G48 B74

#03304A

100%

80%

60%

40%

20%

CMYK

RGB

HEX

C100 M75 Y44 K45

R3 G48 B74

#03304A

100%

80%

60%

40%

20%

CMYK

RGB

HEX

C100 M75 Y44 K45

R3 G48 B74

#03304A

100%

80%

60%

40%

20%

Typography

Loew is a geometric sans serif font influenced by the methods of the early industrial designers. Pure mechanical shapes are carefully adjusted to give the characters the right form, function and usability. compressed weights.

H1 / Headline / Regular

H2 / Headline / Regular

H3 / Headline / Regular

B1 / Body / Regular

B2 / Body / Regular

Caption / Body / Regular

Design

User Testing

Usability testing

Product was tested with target users (photographers and models) and adjustments were made based on their feedback. After creating a final set of prototypes, we prepared a usability testing plan and gave the users the following tasks:

What is this website about?
What can you use this product for?
Place an order for a R-Filter.

Issue

Photographers need detailed list of specifications such as diameter, thickness, color coating, light transmittance and other.

It was not very clear that the filter was targeting models as well, not just photographers.
It was not clear what the delivered package will include. The price was not justified.
Users wished to see a side-by-side comparison of photographs and videos shot with and without the filter.

Reflection

Next Step

While adopting a flexible and iterative design process that has welcomed change in each phase, we have concluded that continuous testing paid a crucial part of implementing this website, since the product is relatively unknown.It was not very clear that the filter was targeting models as well, not just photographers.

Related Works

CheckFree® Next

A bill pay experience that allows the user to personalize and automate bills.

Hiyero®

Enhance photos, save time in the shooting process and speed up the perfect shot with mirror technology.

Common®

Seeing through the customer’s eyes and designing the website interface according to the research result

CirrusLED®

Design a digital signage software company website for a better user experience.Seeing through the customer’s eyes and designing the website interface according to the research result

Hiyero®

Enhance photos, save time in the shooting process and speed up the perfect shot with mirror technology.

Problem

Solution

10%

55%

Stack

Stack

Stack

Process

Process

Process

Discovery

User Research

Ideation

Ideation

Design Process

Design Process

Wireframe

User Testing

Usability testing

Reflection

Reflection

Related Works

Related Works

CheckFree® Next

Hiyero®

Common®

CirrusLED®

Let's talk

Let's talk