Common®
Seeing through the customer’s eyes and designing the website interface according to the research result
Moving on to a new place is always a pain, we have to look at everything including electricity, laundry, cleaning staff, etc. We all wish that all the things come so clearly without any hidden cache, keep reading the following case study we will talk about this and get closer to the solution.
Industry
Real Estate Tech
Revenue
$38,8 million (2023)
Company size
258
Problem
We all feel confused and unsure about looking for a new place, let’s design a platform where we can find all the details in the same place. Making it for individual apartments and also uniquely designed for co-living.
Solution
We all feel the resistance to moving to a new place, although we struggle with the existing one. This is the primary issue with looking for a new home; this is always a pain. I feel there is always a hidden cache about the new place, and little or more, we all are scared of it.
50%
Improved onboarding process
35%
Increase in user retention
45%
Increase in time spent on website
01
02
03
04
Discovery
Discover and Understand
The first step in a website design is the understanding phase. I started by studying the existing similar websites. I then identified the areas that need improvement and introduced enhanced solutions.
Competitor Analysis
I installed a few competitor apps. Not only home rental apps but, also hotel booking apps and Airbnb to understand their UI and UX. I wanted to redesign the app for my project in a manner that renting a house and finding new accommodation becomes as easy as booking a hotel room. This also helped me conduct a competitive analysis and add a few more insights to my research.
The competitive analysis helped me validate my hypothesis and see what competitors are doing in the current market. In addition, data from competitive analysis and user research will help me identify user pain points and gaps in existing solutions that I may not be aware of.
Its all about accomodation and learning culture from local, not specifically for moving in.
Key Feature Found
Promoting culture as hosted by locals;
Promoting locals to become hosts and earn money;
Povide easy access to fully furnished homes with furniture and appliances;
Payment is easy and automated;
Payment covers damage insurance.
The most important takeaway from this activity was learning how different websites organized their content and the overall layouts.
Ideation
Define
Phase
Activity
Thought
Emotion
Opportunity
Getting promoted
Searching for rent
Finding a place
Transport
Moving in
Celebrates promotion. Prepares to relocate to the new working place.
Goes through many ads, social media groups, websites etc.
Has a phone call with 3 preffered places.
Visits the place, signs the contract. Has to carry luggage around.
Carries luggage.
“I finally got what I worked so hard for, too bad I have to relocate”
“This is so frustrating and tiring. No place marks all my checkboxes”
“I’m worried it won’t look like in the pictures. I have place B and C as backup”
“I’m tired, I’m hungry, I just want to move in and get it over with”
“I’m too tired to clean up and put everything in place. I’ll take care of it tomorrow”
Show available locations based on work place.
Allow the agency to upload the poster on the app. Allow the user to preview it.
Provide reviews of previous attendands.
Provide transportation options.
Help carry up luggage at no extra cost.
Design Process
User Testing
Usability Testing
The goals of usability testing vary by study, but they usually include:
Identifying problems in the design of the product or service
Uncovering opportunities to improve;
Learning about the target user’s behavior and preferences.
I conducted a remote moderated usability tests which works very similarly to in-person test. I interacted with 2 participants (students) and asked them to perform tasks such as "rent a 2-bedroom apartment in New York City".
Reflection
Reflection
Common can be really helpful for the people who want to move, certain features like community and membership can really be one of the best selling points of the application.
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