Hiyero®
Enhance photos, save time in the shooting process and speed up the perfect shot with mirror technology.
October 2021 - January 2022
Problem
Solution
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
01
Discovery
02
Define
03
Design Process
04
User Testing
Discovery
User Research
We have conducted an online survey in order to better understand users and obtain greater knowledge of their frustrations, needs, social background, and habits when it comes to taking professional photographs or modeling.
Models (39%)
Photographers (61%)
Quantitative Research
How old are you?
How much money do you spend on photo equipment?
How often do you photograph?
How much do you charge per session?
What is your most common event?
How many equipment pieces do you usually carry around?
How much time do you spend taking photos?
How much time do you spend editing photos?
Qualitative research
What gear do you use?
What made you choose a certain brand or gadget?
What would you improve about your job / hobby?
What do you find challenging when collaborating with a model / photographer?
Describe your ideal photo session.
What makes you feel comfortable during a photography session?
How do you achieve sharp focus?
What makes you choose a photograph?
What makes you not consider a photograph?
Besides the model, what other people are involved in the photography session and post editing process?
Birthday
(14%)
Graduation
(14%)
Wedding
(25%)
Holiday
(7%)
Maternity
(13%)
Fashion
(8%)
Other
Engagement
(19%)
Ideation
Persona
Name
John
Age
35 years old
Job
Photographer
Location
USA
Personality
Introvert
Extrovert
Intuitive
Observant
Passive
Active
Bio
Goals & Needs
Having the ability to play around with the ambient light.
Having to carry around as less equipment as possible.
The model is connecting with the photographer, is cooperative.
The model feels comfortable being photograph and is able to pose with minimum extra instructions.
The model or client is satisfied with the end result.
Frustrations
Expensive and heavy gear that needs to be taken care of and carefully caried around.
Long distances between location of each event or session.
Time consuming and energy draining editing due to lens flare, color aberations or other.
Models that are difficult to work it.
Bad lighting that needs reflectors and post session editing.
Cannot rely on what you are going to find when arriving at a location.
Name
Jane
Age
20
Job
Photographer
Location
USA
Personality
Introvert
Extrovert
Intuitive
Observant
Passive
Active
Bio
Jane is a college student but also a fashion influencer and vlogger. Spends most of time searching for aesthetic outfits and travel locations that match with them, in which she can be photographed or shoot a vlog. Often by herself, will walk around searching for the perfect location that provides good lighting and little to no people walking around.
“I want to stand out by setting my own fashion statement”
Goals & Needs
Blurry background since she tries her best to avoid posting videos or photographs of other people without their consent.
Location that is inviting, relaxing and quiet.
Wishes to be efficient, take a set of good photographs that don’t need much editing.
Perfect hair, makeup and outfit to ensure that the session will be a success.
Frustrations
Videos seem cold and impersonal whenever she is talking while looking away from the lens.l
When something doesn’t go as planned and has to reshoot the video or photograph.
If a friend is taking her photograph, she has to check each pose.
Not very familiar with the camera settings, often experiments until she gets the settings right.
Sitemap
Design Process
Wireframe
Colors
CMYK
RGB
HEX
C100 M100 Y100 K100
R000 G000 B000
#000000
100%
80%
60%
40%
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CMYK
RGB
HEX
C100 M75 Y44 K45
R3 G48 B74
#03304A
100%
80%
60%
40%
20%
CMYK
RGB
HEX
C100 M75 Y44 K45
R3 G48 B74
#03304A
100%
80%
60%
40%
20%
CMYK
RGB
HEX
C100 M75 Y44 K45
R3 G48 B74
#03304A
100%
80%
60%
40%
20%
Typography
Loew is a geometric sans serif font influenced by the methods of the early industrial designers. Pure mechanical shapes are carefully adjusted to give the characters the right form, function and usability. compressed weights.
H2 / Headline / Regular
H3 / Headline / Regular
B1 / Body / Regular
B2 / Body / Regular
Caption / Body / Regular
Design
Usability testing
Product was tested with target users (photographers and models) and adjustments were made based on their feedback. After creating a final set of prototypes, we prepared a usability testing plan and gave the users the following tasks:
What is this website about?
What can you use this product for?
Place an order for a R-Filter.
Issue
Photographers need detailed list of specifications such as diameter, thickness, color coating, light transmittance and other.
It was not very clear that the filter was targeting models as well, not just photographers.
It was not clear what the delivered package will include. The price was not justified.
Users wished to see a side-by-side comparison of photographs and videos shot with and without the filter.
Solution
Gather all specifications needed by photographers and models and display them in an easy-to-read layout.
Clearly mention that both photographer and model can benefit from this product.
Offer images and a list of what the delivered package will contain.
Add side by side examples of photographs and videos shot in different locations with different sets of lighting.
Reflection
Next Step
While adopting a flexible and iterative design process that has welcomed change in each phase, we have concluded that continuous testing paid a crucial part of implementing this website, since the product is relatively unknown.It was not very clear that the filter was targeting models as well, not just photographers.