Duradry

Overview

Duradry is a brand that offers a specialized range of products designed to combat excessive sweating (also known as hyperhidrosis). With a results, Duradry provides effective solutions that deliver visible results quickly and are FDA approved. Their products come in complete kits with simple usage steps and are delivered straight to customers through a subscription service or one time purchase option.

My role

As a UI/UX Designer, my role focuses on creating a user centered, seamless experience for individuals who experience excessive sweating (hyperhidrosis).

I started by conducting user research and competitor analysis to understand their specific pain points, which guided the development of an intuitive user journey for both one time purchases and subscription models. I designed high fidelity wireframes and prototypes that highlighted Duradry's results approach, which is an FDA approved product with fast and visible results. My design process emphasized simplicity and clarity, especially in presenting the step by step usage system and product benefits.

Process

The design process for this project was divided into four key phases to ensure a user centered and results experience: 1. Discovery In this phase, I conducted competitor analysis to understand how similar brands address excessive sweating. I also identified key user pain points and defined the target audience to ensure the product aligns with their needs and expectations. 2. Ideation Based on insights from the discovery phase, 1 mapped out the user journey to visualize the complete experience from discovering the product to completing a purchase and starting treatment. 3. Design Process This step involved creating wireframes and high fidelity UI designs. I focused on simplicity, trust, and clarity to communicate Duradry's clinical effectiveness and easy 3 step system. The design emphasized responsive layout, product education, and a smooth conversion flow for both one time and subscription purchases. 4. Usability Testing To validate the design direction, I prepared task based scenarios aimed at evaluating user comprehension, ease of navigation, and the overall purchase experience. These tasks served as the basis for future usability tests and refinements.

Discovery

Discover and Understanding

This phase aimed to uncover key insights that would shape the direction of the product experience. It included analyzing direct competitors in the U.S. market, identifying user pain points, and understanding the target audience. By exploring what users currently experience and expect from sweat control products, I could identify design opportunities that Duradry can uniquely solve.

Competitor Analysis

To better understand the market landscape, I analyzed several U.S. based products that address excessive sweating or hyperhidrosis. The goal was to identify their type, weaknesses, and how they position themselves in terms of results, ease of use, and trust factors like FDA approval.

Ideation

User Journey

In this step, I created a detailed User Journey to visualize the typical experience of a user interacting with Duradry's product for managing excessive sweating. The user journey helps identify key moments where the user's needs, feelings, and challenges arise, and highlights opportunities to improve the overall experience.

Design system

The design process involved a structured approach to create an intuitive and effective user experience for Duradry's product. Starting from wireframing, I focused on ensuring the interface is simple, clean, and user-friendly, reflecting the easy 3-step usage of the product. Iterative feedback loops were incorporated to refine the design, making sure all user needs and pain points identified during discovery were addressed. The final design balances aesthetics and functionality, prioritizing clarity and ease of use to support users in their journey toward managing excessive sweating confidently.

Design System To maintain consistency and scalability throughout the product, a comprehensive design system was developed. This system includes a defined color palette inspired by freshness and cleanliness, typography that ensures readability and accessibility, reusable UI components such as buttons, and a grid system for layout design. The design system not only streamlines the development process but also ensures a cohesive visual identity across all touchpoints, enhancing the overall user experience and brand recognition.

Neutral colors

Neutral 700 Neutral 600 Neutra #333333 #6666

Typography

Final design

The design below is a homepage that consists of several sections. Here I will display them separately so that you can understand the information and design in each section. Hero Section

This section highlights the flexibility of Duradry's delivery service, emphasizing that products can be purchased individually or with an automatic refill system according to a schedule of the user's choosing. The headline "Delivered when you need it" appears in bold dark blue letters, giving a sense of trust. The supporting paragraphs explain that users can subscribe or purchase at any time according to their needs. The four main product benefits are displayed with visually appealing icons and brief text, like a antiperspirant, AM deodorant, deodorizing wash, and deep cleansing. Each point features a distinctive colored icon, clarifying the function of each. A prominent red button that reads "Get Started For $20" serves as an attention grabbing Call To Action and encourages users to try it right away. On the left side, the Duradry product photo is shown in close up in the hand of a woman in a casual setting, giving the impression of a product that is practical and ready to be taken anywhere. Overall, this section emphasizes convenience, flexibility, and comfort in subscribing to the product.

How to Use Duradry

This section explains how to use Duradry products in three simple steps to effectively combat excessive sweating. The headline "3 Simple Steps" is written in a vibrant red color that is striking and immediately catches the eye. Below it is a placeholder text paragraph with a brief explanation of the ease and effectiveness of the Duradry treatment system. The first step starts with the use of Duradry PM at night, the product is packaged in sachets and used before bed to help reduce night sweat production. The image of the hand holding the sachet shows the compact and travel friendly packaging. The second step is Duradry AM, applied in the morning. It is packaged in a small tube and applied to the hands, providing all day protection to keep them dry and odor free. The picture shows the direct application process to reinforce the usage instructions.

hird step involves the use of DuradyWashapecial Soap to thoroughly cleanse pretend a m products. The visual of a man holding the product gives it a huma by anyone. Overall, the section serves as a visual and informative guide that shows how practical the Duradry product range is, while reassuring users that the solution to sweat problems can be done with a very simple daily routine.

Why Duradry Works Better

Usability testing

To evaluate the effectiveness and usability of Duradry, I conducted usability testing sessions by setting up realistic scenarios with task based activities. The main objective of the testing was to understand how users interact with the application, identify pain points, and validate whether the designed features are truly aligned with the needs and expectations of users. Participants were given the following scenario to complete: 1. You are now on the homepage and want to see the main products that Duradry offers. What are you doing right now? 2. Now you want to find out information about the types of products available and what their benefits are. How do you do that? 3. You also want to know how to use Duradry products. How do you find out? 4. After understanding the product thoroughly, you are still unsure and want to see reviews from other people. What did you do? 5. You are interested in buying it, but you are not sure if you can get free shipping or not, so you want to find out this information. How do you do that?

Reflection

If I had additional time, I would: 1. UT will be conducted with specific scenarios and tasks to test information flow, visuals, and clarity of CTAs. Feedback from users will be used for design iteration. 2. If direct UT is not possible, a survey with design screenshots will be created to get initial insight from the target audience. 3. Design evaluation by other designers based on usability principles (such as minimalism, consistency, and ease of navigation).